Alex Cooper
Disclaimer This analysis of Alex Cooper’s Enneagram type is speculative, based on publicly available information, and may not reflect the actual personality type of Alex Cooper.
You've heard her voice. You've seen her Instagram. You've probably even laughed along with her unfiltered takes on relationships, sex, and life.
The founding father herself, Alex Cooper of the “Call Her Daddy” podcast is a genuine cultural phenomenon.
But who exactly is Alex Cooper beyond the microphone? What drives her relentless ambition? And how has she transformed from college athlete to media mogul commanding a $125 million deal?
Let’s dive deep into the Enneagram to decode the magnetic personality that’s captured millions of listeners and built an empire.
TL;DR: Why Alex Cooper is an Enneagram type 7
- The Fearless Media Maverick: When you think of Alex Cooper, her evolution from the raunchy beginnings of "Call Her Daddy" to becoming "Gen-Z's Barbara Walters" showcases a classic Type 7's versatility and hunger for new experiences. Her podcast's constant reinvention mirrors her personality – always exploring, never stagnant.
- The Inner World of Alex Cooper: Behind the confident exterior lies a Type 7's core fear of being trapped or limited. This explains her bold exit from Barstool Sports, launching The Unwell Network, and even her unique wellness approach (she famously doesn't wash her face!). Her daily life revolves around seeking freedom through new projects, connections, and experiences.
- The "Daddy Gang" Revolution: Alex transformed a simple podcast into a cultural movement. Her Type 7 enthusiasm created a community that evolved from sex talk to meaningful conversations about mental health, entrepreneurship, and personal growth – taking her audience on the journey as she herself evolves.
- From Controversy to Empire: The infamous "divorce" with Sofia Franklyn could have ended her career. Instead, Alex's Type 7 adaptability turned potential disaster into opportunity, securing unprecedented deals and expanding into a media conglomerate including podcasts for Alix Earle and Madeline Argy, plus launching Unwell Hydration.
What Makes Alex Cooper Tick? Uncovering Her Personality Type
With her boundless energy, rapid-fire speech, and insatiable curiosity, Alex Cooper radiates Enneagram Type 7 energy – “The Enthusiast.”
Spotify’s second-highest-paid podcaster (behind only Joe Rogan) didn’t get there by accident. Her Type 7 traits have been the rocket fuel propelling her meteoric rise.
Hallmarks of an Enneagram Type 7 Personality
Type 7s are the ultimate experience-seekers. These vibrant souls chase novelty and stimulation, diving headfirst into new adventures while skillfully avoiding pain or discomfort.
They’re typically:
- Optimistic and resilient
- Quick-thinking and adaptable
- Charming and socially magnetic
- Entrepreneurial and opportunity-focused
- Resistant to limitations or confinement
Sound familiar? Alex Cooper embodies these traits in everything from her business decisions to her interview style.
The Making of a Media Mogul: Alex Cooper’s Journey
From Soccer Fields to Studio Microphones
Born August 21, 1994, in Newtown, Pennsylvania, Alex’s competitive drive emerged early.
Her father, a former hockey player for the University of Wisconsin turned TV sports producer, instilled that athletic spirit. Her mother, a psychologist, perhaps unwittingly contributed to Alex’s natural ability to get people talking about their innermost thoughts and feelings.
Alex earned a Division I soccer scholarship to Boston University, making 49 appearances and scoring one goal for the Terriers from 2013 to 2015. This athletic background explains both her disciplined work ethic and her comfort with locker-room talk.
After graduating from BU’s College of Communication in 2017, Alex moved to New York City, working in advertising sales while dreaming of something bigger. Her first taste of media came as an anchor for Dirty Water Media in 2016, where she began developing her on-camera charisma.
But it wasn’t until 2018 that Alex would find her true calling.
From “Gluck Gluck 9000” to “Gen-Z’s Barbara Walters”
In 2018, Alex and Sofia Franklyn launched “Call Her Daddy,” initially recording in their New York apartment.
The podcast exploded almost overnight – growing from 12,000 to 2 million downloads in just two months. Barstool Sports quickly acquired the show, sensing its massive potential.
The early “Call Her Daddy” episodes were raw, raunchy, and revolutionary. Alex and Sofia flipped the script on sex talk, giving women permission to be just as bold and unapologetic as men had always been. The infamous “Gluck Gluck 9000” episode became the stuff of legend.
This willingness to venture where others wouldn’t dare is quintessential Type 7 behavior – pushing boundaries while making it seem effortless and fun.
When the infamous “Daddy Divorce” happened in 2020 (with Sofia departing amid contract disputes), Alex showcased another Type 7 superpower: adaptability. Rather than crumbling, she pivoted, taking full creative control and evolving the show beyond its initial formula.
Today’s “Call Her Daddy” features intimate conversations with celebrities like Miley Cyrus, Hailey Bieber, and even Vice President Kamala Harris. Rolling Stone even dubbed Alex “Gen-Z’s Barbara Walters” – a testament to her growth from shock jock to skilled interviewer.
This evolution parallels the Type 7’s growth journey – from seeking surface-level excitement to developing deeper substance without losing that essential spark.
Building The Unwell Empire
Alex’s ambitions extend far beyond her own podcast.
In 2021, she secured a $60 million, three-year exclusive deal with Spotify – making her their highest-paid female podcaster. By August 2024, she’d upgraded to a staggering $125 million deal with SiriusXM.
September 2023 saw the launch of The Unwell Network, partnering with Spotify’s Megaphone to sign emerging voices like TikTok sensation Alix Earle (“Hot Mess”) and British creator Madeline Argy (“Pretty Lonesome”). Both podcasts immediately dominated the charts.
Not content with audio domination, Alex expanded into beverages with Unwell Hydration in November 2024, debuting at Target stores nationwide in January 2025 with flavors like Strawberry and Mango Citrus.
This constant expansion into new territories is classic Type 7 behavior – always seeking the next horizon, building a life full of variety and stimulation.
Behind the Scenes: The Inner World of Alex Cooper
Chasing Fulfillment, Avoiding Pain
Type 7s are driven by a core fear of being trapped, limited, or experiencing emotional pain. Their core desire is for freedom, happiness, and exciting experiences.
For Alex, this manifests in her relentless pursuit of new projects and opportunities. Her workdays likely involve podcast preparation, business strategy for The Unwell Network, social media engagement with the “Daddy Gang,” and planning for future ventures.
Even her approach to wellness reflects this Type 7 flexibility. In a revealing interview with People magazine, Alex shared that her health routine changes daily – sometimes focused on fitness and hydration, other times much less structured.
Her most famous wellness quirk? She doesn’t wash her face – preferring toners like Paula’s Choice Resist Advanced Replenishing Toner instead. This unconventional approach perfectly captures her resistance to rigid routines.
The Private Alex: Beyond the Microphone
While she broadcasts intimate details to millions, Alex maintains surprising boundaries around her personal life.
Her relationship with film producer Matt Kaplan (founder of ACE Entertainment, known for “To All the Boys I’ve Loved Before”) began with a Zoom business meeting in July 2020. Their April 2024 wedding in Riviera Maya, Mexico marked a new chapter for the podcaster.
Alex is also a devoted dog mom, sharing her life with her own pup and Kaplan’s dog – evidence of her nurturing side beneath the provocative persona.
As a Type 7, Alex likely processes the world through a lens of possibilities rather than problems. When facing challenges, she instinctively looks for silver linings and escape routes rather than dwelling in discomfort – explaining her resilience through public controversies.
Navigating Storms: How Type 7 Traits Carried Alex Through Controversies
The “Daddy Divorce” That Could Have Ended Everything
The 2020 split with Sofia Franklyn could have derailed Alex’s career entirely. Instead, it showcased her Type 7 strengths.
When negotiations with Barstool Sports turned contentious, Alex demonstrated remarkable adaptability. Rather than remaining locked in conflict, she negotiated directly with Barstool founder Dave Portnoy, securing creative control and favorable terms.
In her first solo episode, titled “The Funeral,” Alex exhibited the Type 7’s gift for reframing challenges as opportunities. She transparently shared her side of the story while charting an exciting path forward – turning potential disaster into a career-defining moment.
This resilience in crisis is textbook Type 7 behavior. When faced with painful situations, they instinctively seek escape routes and fresh perspectives rather than ruminating on what’s lost.
Growth Through Challenge
Alex has faced criticism for controversial interviews and content choices throughout her career. Yet these experiences have seemingly pushed her toward greater depth and reflection – signs of a maturing Type 7.
Her podcast now regularly explores mental health, with Alex openly discussing her anxiety struggles. This vulnerability represents significant growth for a personality type typically avoidant of pain or discomfort.
This evolution mirrors the Type 7’s growth journey toward their “security point” (Type 5), developing greater thoughtfulness and introspection while maintaining their essential enthusiasm.
The Cultural Impact: Why People Can’t Get Enough of Alex Cooper
Creating a Movement, Not Just a Podcast
The “Daddy Gang” isn’t just an audience – it’s a cultural phenomenon.
Alex has masterfully created a community around her show, with 4.4 million Spotify followers making it the second most popular podcast globally in 2024. This connection explains her unprecedented leverage in business negotiations.
Her Type 7 enthusiasm is contagious, drawing listeners into her world and making them feel part of something bigger. This magnetic quality explains how she’s transformed casual listeners into devoted fans who follow her across platforms and ventures.
Redefining Female Empowerment
Perhaps Alex’s most significant cultural impact has been normalizing women’s candid conversations about sex, relationships, and ambition.
While early episodes focused on sexual empowerment, today’s “Call Her Daddy” tackles everything from mental health stigmas to business strategies. This evolution mirrors Alex’s own growth – and has brought her audience along for the journey.
By sharing her business successes transparently, Alex has inspired countless women to pursue their own entrepreneurial dreams. Her $125 million SiriusXM deal sent a powerful message about women’s value in digital media.
This mission-driven approach reveals the depth beneath the Type 7’s playful exterior – using their gifts for meaningful impact rather than mere entertainment.
Want to explore your own psychology?
Understanding your Enneagram type can help you break bad patterns and give you an edge in the world.
How Each Enneagram Type Perceives Alex Cooper
To provide a broader perspective, let’s examine how individuals of each Enneagram type might perceive Alex:
The Perfectionist sees two sides of Alex Cooper. They deeply respect her work ethic and the empire she's methodically built, appreciating how she's transformed from controversial beginnings to a more refined media presence. However, they likely wince at her occasional profanity and provocative content. "I admire what she's accomplished, but must she be so... unfiltered? There's potential for even greater impact with more polish."
The Helper sees Alex as a force for good, especially appreciating her evolution toward mental health advocacy and creating spaces for difficult conversations. They're touched by how she's built a supportive community in the "Daddy Gang." "What I love most is how she uses her platform to normalize therapy and anxiety discussions. She's helping so many people feel less alone in their struggles – that's real impact."
The Achiever is thoroughly impressed by Alex's strategic business moves and brand building. They study her career trajectory like a masterclass in modern success. "From college athlete to a $125 million SiriusXM deal? Pure brilliance. She's playing chess while others play checkers. Her pivot after the Sofia drama was especially genius – turning crisis into opportunity is the ultimate achievement."
The Individualist has complicated feelings about Alex Cooper. They're drawn to her authentic voice and willingness to be vulnerable about anxiety and relationships. Yet they question whether her massive commercial success has diluted her originality. "There's something refreshingly real about her earlier work. Now that she's mainstream, has she lost some of that raw honesty that made her special? I'm not sure the Alex Cooper of today is as authentic as she once was."
The Investigator finds Alex's business model and audience psychology fascinating. They appreciate her strategic mind but question whether her interviews truly reach intellectual depth. "Her business acumen is undeniable – the way she leveraged audience data to secure those deals shows serious intelligence. But I wonder if she's capable of more substantive conversations. The Kamala Harris interview barely scratched the surface of what could have been explored."
The Loyalist is cautiously intrigued by Alex but wonders about her consistency and true motivations. They appreciate her transparency during controversies but remain skeptical about her rapid reinventions. "She was smart to address the Sofia situation directly – that built trust. But it's hard to know what she actually stands for beyond her own success. Is The Unwell Network genuinely about supporting new voices, or just expanding her business? Time will tell."
The Enthusiast sees a kindred spirit in Alex Cooper, celebrating her versatility, endless reinvention, and zest for new ventures. They're energized by her refusal to be boxed in by expectations. "She's absolutely LIVING! One day interviewing celebrities, next day launching beverages, then building a creator network – that's freedom! Most people would've stuck with the first successful formula, but she keeps evolving. That's exactly how life should be lived!"
The Challenger deeply respects Alex's fearlessness and unwillingness to be controlled or limited. They admire how she seized power during the Barstool negotiations and continues expanding her territory. "She's got real backbone. When Barstool thought they owned her, she proved everyone wrong. She doesn't just talk about power – she takes it. Building her own network instead of staying comfortable with Spotify? That's the move of someone who refuses to be controlled."
The Peacemaker finds Alex's energy overwhelming but appreciates how she's created unity through the "Daddy Gang" community. They're particularly drawn to her more recent, thoughtful content on mental health and relationships. "Her earlier stuff was a bit much for me – so confrontational! But I appreciate how she's matured and now creates space for many different voices and perspectives. The way she connects with her audience shows she genuinely cares about bringing people together."
The Future According to Alex Cooper: What’s Next for This Type 7 Icon?
What does the future hold for Alex Cooper? If her Type 7 pattern continues, expect:
Media Expansion Beyond Audio: With her communication background and growing interview skills, a move into television or streaming video content seems natural.
Product Diversification: Unwell Hydration is likely just the beginning. Lifestyle products aligning with her brand values could follow.
Industry Disruption: As she matures, Alex may leverage her platform for industry reform, addressing inequities in creator compensation or mental health support.
Personal Evolution: Like many Type 7s entering their 30s, Alex may integrate more Type 5 qualities – developing deeper expertise in business and media while maintaining her signature enthusiasm.
Wrapping Up: The Method Behind the Madness
From wild beginnings to media mogul status, Alex Cooper’s journey makes perfect sense through the Enneagram Type 7 lens.
Her endless pursuit of new experiences, remarkable adaptability, and ability to transform challenges into opportunities all reflect classic Enthusiast patterns. Yet what makes her truly special is how she’s bringing millions along for the ride.
Alex isn’t just living the Type 7 dream – she’s showing others how to embrace their own voices, chase their ambitions, and find joy in the journey.
If you enjoy these personality deep dives, explore our questions section to better understand yourself and others through the Enneagram framework.
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